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A Family Feast creates memorable, family-friendly meals for special occasions and gatherings through delicious recipes, cooking tips, and food videos. After working with CookIt media on brand content strategy, the project aimed to showcase the plethora of content in an easy-to-use, reader-friendly design that would transform their website from a typical blog to a go-to resource for meal planning.
Starting with a custom logotype and supporting sub marks inspired by the brand’s tagline – “Join Us In the Kitchen” – neutral blues and greys complement their beautiful photography while a contrasting sienna color adds contrast. Inspired by their current kitchen colors and textures, this color palette adds an intimate element to their website. This project also included designing corresponding media kit, stationery, post templates, and a fully custom WordPress theme template with WP Tasty integrations.