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Adventures in Cooking is a Pacific Northwest-based lifestyle and food blog, written by Eva Kosmas Flores. Through beautiful, dramatic photography, Eva narrates stories of recipes, travel, and her homestead. She came to me earlier in the year wanting her website to showcase her photography and to integrate seamlessly with her other brands – firstweeat.co and suppers.
Subtle, simple illustrations interweave with the logo, brand collateral, and blog design. Her photography – in both posts and teaching – are the main reason readers visit her website. With her previous layout, readers would have to scroll down half the page before they interacted with any content. With her rebrand, the design needed to showcase her photography above the fold (on both mobile and desktop) as a way to incentives readers to continue scrolling.