As an online business owner, you probably spend 99% of your time marketing your blog through social media. Ironically, it’s those in-person connections that have the most meaningful impact to your brand. The potential clients I have met in person at a conference or through a friend, often have turned out to be incredibly significant to my brand growth. As a business owner, I try to make sure that I do participate in in-person networking events, whether these are Tuesdays Together or blog conferences like The Blog Societies. As a result, I always keep a few business cards in my purse. You never know when you’ll meet someone who can help your brand!
Over my four years of designing blogs, I have designed quite a few business cards for clients. Even though when I design them, they are part of a larger branding suite (logo, media kit, and site). Sometimes people find themselves in having a brand without any business cards. This post will walk you through how to remedy it!
What To Include
When including information on your card, keep it simple. Do not replicate information. You typically only have 3.5 by 2 inches to share your relevant brand details.
- Logo: Your card should match your site branding, including the logo as well as same colors and fonts. If you have a branding suite with logo variations, you can use one of those variations on your card. At blog conferences, other bloggers receive hundreds of cards. It’s important that they can connect your blog to your card easily.
- Name and Role in Blog: Include your first and last name as well as describe what you do. For some of my clients, they refer to themselves as content creators, especially if their Instagram is a significant element to their brand. Some of my food blogging clients refer to themselves as recipe creators or food photographers.
- Website: Obvious, right?! When formatting your website URL, do not include HTTP:// or even www. You can simply put your domain as yourdomain.com. Just make sure your domain correctly goes from the naked domain to the full domain.
- Email Address: Make it easy for people to contact you by including your email. If you don’t have a branded email (email@example.com) this blog post shows you how to setup one for free through Gmail! Branded domains are always better than a firstname.lastname@example.org or email@example.com.
- Social Media Links: If you have the same handle for your social media links, then I say go ahead and include it! However, if your handles differ significantly from social media profile, then I would only include 1 or 2 (often your posts popular one). Otherwise, you end up putting a lot of information on your card. Too much content can jeopardize the design.
Include your Picture? Occasionally clients will ask me to include their profile picture in the business card, but I personally find it unprofessional. Most often, my food blogging clients will use Moo’s Printify and feature a different recipe on the back of each card as a way to stand out. I haven’t had fashion bloggers do this, but it would be a great way to include a picture of yourself and showcase your work.
Business Card Templates
If you are not comfortable designing your own cards, have no fear! I recently added stationery templates to the shop. These packages include business cards as well as notecards. You can send personalized thank you note or follow-up card to people and brands you’ve connected with at an event or conference. It’s a great way to extend that relationship beyond the initial meeting and stand out from others!
Where to Order Cards
Digital printing is where a digital-based image (PDF, JPG) generates a print piece; it is ideal for small jobs, such as business card and stationery orders. I recommend digital printing if you a small printing quantities (500 or less). It is also the most affordable printing option. The quality is not the best (like letterpress), but it is still good. Here are a few of my favorite printers:
- Moo.com offers tons of possibilities and international options; they offer various discounts and sales, so it is worth it to keep your eyes open from promos. You can order a sample kit here.
- 4by6 is a great option for the stationery items – business cards and notecards. I have used them for a few of my print pieces, and love the quality of the print. They have lots of paper options, so I recommend ordering a sample kit before you order your items.
Business cards will last you quite a long time (sometimes even a few years). So when you are designing them, take your time and do it right. I also recommend ordering small quantities, then reordering as you need them!
You Might Also Like: Media Kits: What, Why, and How & How to Effectively Prepare for Your Next Blog Design
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