Writing A Blogging Business Plan


Do you want to monetize your blog? If the answer is yes, then you need a plan. Becoming successful without a plan is like your boyfriend saying he still wants to play in the NBA (he’s 28, didn’t play HS basketball, and severely out of shape). While you need a business plan, you cannot write one overnight. It takes the time to research and strategize. Unlike more traditional business methods, it does not need to be formal. A blog business plan should identify core elements about your brand and help you easily communicate your key message to potential customers and readers.

Why You Need a Blogging Business Plan and What to Include in One

What – What is your blog? What does it provide?

What is your blog goal and mission? When I ask consulting clients this question, they often tell me something very generic – like style or food blog. Your blog is more than a type; it has a distinct point of view and agenda. Fine-tuning that message will help you align your content to your overall message, and provide readers with a clear reason for visiting your site.

Fashion Blogger Example: Unfancy – a minimalist fashion blog focused on creating a capsule wardrobe each season of 37 pieces. I know what is about, and I know what she does!

Who – Who are you? Who is your audience?

Once you’ve established your blog mission, you need to identify how you (the expert) fit into that narrative and who your audience is. Crafting who you are is imperative to your about page, and it helps shape your brand values. Identifying your audience (and customer) is vital. By identifying who your audience is, it will help you create targeted content. When defining your audience, it is important to identify an audience that is seeking this information.

An example for a vegan food blogger: The target audience might be someone who is looking to make quick and easy vegan recipes at home. Most of your recipes then might be able to be completed in less than 30 minutes or are the semi-homemade version.

Why – Why you? Why choose this topic? Why should readers buy into it?

Consulting clients often struggle with this question; I did for the longest time. It is important that you offer a familiar but differential value to potential readers. If you write about the same old thing that everyone else does, you are not offering anything new. I’ve had people say that their added value is their point of view, but that is a weak response. I then follow-up with them with, “what is your point of view?” They then cannot describe it to me.

Here’s my example: As a designer and WordPress developer, I offer expertise in both building hundreds of brands from a strategy and technical point-of-view. My experience as a teacher lends itself well to provide informative and illustrative tutorials, and I ensure that my content is relevant to my audience as it is often simple tutorials and tips used with my clients and customers.

How – How will you generate income?

The core of a business plan is your financial plan. Your monetization strategy should be rooted in results. I often encourage my consulting clients to do a little outside of the box thinking. With the saturated blog market, traditional methods of monetization – sponsored posts and affiliate linking – might not be for everyone. Plus, sponsorship and affiliates are both based on other people. How can you monetize the content of your blog?

You might also like Why You Need Blog Business Cards and Finding the Perfect Blog Name.

Want more Blogging tutorials? Check out these posts!

Why You Need a Blogging Business Plan and What to Include in One