Color by K is a style and travel blog written by the Charleston-based influencer, Kristin Chambless. Kristin’s content celebrates the beautiful elements of living by showcasing stunning, high-quality imagery.
Kristin previously established Color By K under another blog name, Living in Color Print. She wanted to rename her blog for several different reasons, but mainly to put herself as the focal point and improve her brand recognition. On top of changing her domain name, the project aimed to create a cohesive, elevated brand presence that would complement the daily blog content. Furthermore, the site needed to highlight brand photography and her plethora of rich visual content.
Logo Development & Branding
The Color by K logo reflects Kristin’s brand traits: editorial, timeless, flexibility, and accessibility. It’s uncomplicated and nuanced at the same time. Brand colors use various shades of “millennial pink” to complement her photographs and attract her target demographic – millennial women.
Blog Design & Development
In the project audit and strategy, efficiently organizing her blog became a priority. With evergreen blog content, her content presentation generates page views to older material and help her reach new audiences. This fully custom blog design features a custom affiliate shop template as well as an additional travel section that updates automatically with new content.
Interested in working together? I’d love to hear about your project!