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Countryside Cravings is a wholesome, food blog written by Malinda Linnebur. As a mother of eight, Malinda creates easy, family-friendly recipes using accessible ingredients and tools. Her hearty, mouthwatering recipes will have you coming back for more. For this project, I needed to establish a font guide and color palette that would complement her photography while elevating her brand. Her naturalistic photography style uses grayish, blue backgrounds, so a complimentary color palette with pops of red elements work seamlessly with her content. The logo and corresponding brand patterns reiterate the country and homestead qualities of her brand.