Media Kits: What, Why, and How

Branding

Do you want to monetize your blog? Are you looking for more brand partnerships? Do brands and people know how they can work with you? If you are not saying a definite “yes,” then you’ve got some work to do! Between your Work with Me page, you should also have a media kit that provides explicit details about your brand and services.

What is a Media Kit?

A media kit is a document that contains key information and statistics about your brand. It lists your experience (past collaborations) as well as your current packages and prices. Think of it as a resume for your brand!

Why Do You Need a Media Kit

If you want companies to work with you, you must have a media kit. They provide explicit details about your brand – influence and rates. A media kit can include more information to a potential customer than a Work with Me page. You can offer it to only those who express interest, and it is easy to send via email.

How to Create a Media Kit

Media kits might seem quite simple to create, but as a business owner, I have found them painstaking: What’s the right language to include? Does it include all the necessary information, and is it helping my business?

  • Purpose: What should your media kit do? I have two different media kits – one from my studio and another one for speaking engagements and blog partnerships. Each media kit serves a different audience, and that’s why I kept it separate. For most bloggers, you only need one media kit. Just remember, everything you write in your media kit should justify what you want it to achieve.
  • Gather Metrics: A media kit allows you to share your influence with potential brands. You are making a case for your reach. When writing your media kit, these are the metrics you should include:
    • Website Traffic:
      • Monthly Pageviews
      • Monthly Users
    • Social Influence
      • Profile Username + Followers for Facebook, Instagram, Pinterest, and Twitter
      • Consider Youtube and Snapchat if you have a significant following
    • Subscribers
      • Either present it together or as separate metrics: Feedly, Bloglovin, RSS, Email List
    • Past Brand Partnerships
  • Content: Media kits should be clear and straight to the point. If you need to work with a copywriter, I highly recommend it. It is a quick investment, but it can add clarity to your brand.
    • Introduction + History of Your Blog: Describe what your blog is, how it started, and what topics you discuss. Use keywords descriptors such as “affordable fashion” or “vegan food blog.”
    • Your Bio: If you are a personal brand, include a few sentences that describe your expertise – work experience, education background, location. This section should be different from your introduction.
    • Describe Your Readers: Using Google Analytics and social media analytical tools, describe your readers and followers demographics – age, location, and gender.
    • Past Collaborations + Testimonials: Brands like to see who you’ve worked with in the past. Use images from previous collaborations as well as list recent collaborations and testimonials.
    • Collaboration Opportunities: You’ve made a case for yourself, now it’s time to share what you offer. Provide a low, medium, and high price point option. Include your prices. If you are willing to negotiate, you can say something such as prices are flexible or starting at $xxxx.

Best Practices for Designing Your Media Kit

Once you have all of the content gathered together (and edited) for your media kit, it’s time to create it! If you took a DIY-approach to your brand design, then the easiest way you can create a media kit is by purchasing a template. A template will allow you to add your logo, brand colors, and fonts. It ensures you have a professional looking media kit.

Contact Information: Know that some brands might not get to the second page of your media kit. Make your contact details easy to access – include it on each page. Your email can be incorporated in the footer design or header to ensure consistency.

Concise + Clear: Keep your media kit to no more than two pages, especially for bloggers. Most brands are just going to scan through your media kit. It should call out critical information quickly.

Include Pricing: If you find yourself getting several inquiries that are too low, then include your pricing in your media kit. It’s a great way to save time between you and the brand when negotiating. They don’t have to ask you a separate question about your rates. If they decline you because of your rates, you can always come back and say that your rates are open to negotiation.

Share It!

Creating your media kit probably did not seem like so much work. However, now that you have it, you will use it for years to come! You can start pitching yourself to brands, or send it back to brands who reach out to you! When brands contact you, you can easily respond back with your media kit.

You Might Also Like: Want to Have a Successful Blog? Don’t Be a Lifestyle Blogger! + How to Monetize Your Blog. Want more Blogging tutorials? Check out these posts! If you have any questions about this post, leave a comment below.

How to Create a Media Kit for Your Blog