Adding a cursive font is the perfect touch to a blog brand. They bring personality and character while reflecting the approachability to one’s content. Cursive fonts are so popular that I’m sure you see them on your Pinterest feed.
Unfortunately, bloggers frequently use these fonts in a way that reflects poorly on their brand. The fonts appear unprofessional – leaving a clear DIY-vibe to the graphics.These tips are my best practices for using cursive fonts in one’s blog branding, plus I’ve included my favorite twelve cursive fonts!
One is Just Enough
Here’s where most people make the mistake – they use several different fonts. For example, one cursive font might be used for their logo and then a completely different one for their blog post templates.
You want to find one signature cursive font that will last your brand years. Most sites allow you to put in a sample text, so you can see how things come together before you purchase. Find one font that will last you three years. I recommend checking out MyFonts first then Creative Market. More designers tend to use MyFonts, and they have licenses for the web. Creative Market is not as regulated as MyFonts. Plus, Creative Market is extremely popular with DIY-bloggers.
Cursive fonts can be difficult to read, so use them for large headings, i.e. blog post templates and on-brand messaging like subscribe, about, etc. Cursive fonts can be hard to read for some readers. Since everything should be clear and concise, select a highly readable cursive font. A few sites like Poor Little It Girl include the font within the design. When I use a cursive web font, I use it sparingly and with terms that are easy to read and universal.
Limit Typography Edits
You might try to adjust the space between the letters, kerning. With cursive fonts, you rarely want to adjust the kerning. Script fonts are meant to connect and look handwritten. Often, people tend to spread these out too much, so that the cursive letters don’t connect. In Photoshop, InDesign, and Illustrator, you would make these edits under the Character window.
Align With Brand Values
When determining what cursive font to use with your brand, the font’s characteristics should align with your overall brand goals and values. This approach reassures that your values are embodied in your content as well as your design. Fonts reflect different values depending on the typographic features (thickness, shape, form).
- Approachable & Playful fonts: Ball Pen, Boho, Foxglow, Jennifer Lynne
- Feminine & Romantic fonts: Alouette, Autumn Chant, Melika Script, VeryBerry
- Bold & Funky fonts: Drina, Golden Plains, Loveline, Madina
Want More Design Advice?
Check out my comprehensive Branding Guide that includes everything from research and strategy to colors, typography, collateral, and content. It is full of over 100+ pages of case studies, data-driven solutions, and beautiful examples. Plus, it includes checklists, tools, resources, and worksheets to help you create a brand that makes a knock out first impression! Shop the guide today at the Brand Soirée website!
You might also like SEO-Friendly WordPress Themes for Bloggers and Working With Type: Tips + Tricks for Using Typography in Your Brand. Want more blog design tips? Check out these posts! If you have a question, leave a comment below! This post was published in 2017 and has been updated in 2018.
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