Delicious Meets Healthy is a food blog full of recipes made with nutrient-rich ingredients that taste great. Written by Neli Howard, the blog highlights healthy and tasty recipes that are quick and easy to make. Before working with me, Neli had never had her site professionally designed. As her blog was growing in traffic, she knew it was time to invest in a custom design that would give her brand a cohesive identity.
The logo identity combines two fundamental brand values – femininity and minimalism. While recipes are popular with men and women, her core audience is female. The brand uses subtle, feminine accents – soft colors, simple lines, and dots – to enhance the overall tone. The cursive typography is soft, delicate and emulates the type of fonts you would see at a dinner party menu. Along with stationery and media kit design, this project included updating her ebook template to match her new branding.
Blog Design & Development
The blog design features a curated homepage, recipe index, affiliate shop, and integration with Easy Digital Downloads. The homepage allows Neli to showcase seasonally relevant content while simultaneously highlighting recent posts. One of the most significant transformations focused on how her much better her photography looks within the design than her previous template. As a result, when you visit her site, the photography attracts you in, but the informative content keeps you coming back for more!
Interested in working together? I’d love to hear about your project!