Starting a blog is a very exciting and rewarding endeavor, but as with anything new, it can seem a bit overwhelming. Throughout the past year, I have shared different resources and tools to help you start your blog or run it more smoothly. I have tried to organize these posts as best as I could, but I know that it can seem very overwhelming. Have no fear, here is your official FREE guide to WordPress blogging.
1 | Planning Your Blog
You might now know exactly what you are going to achieve with your blog. Nobody does, but you should set goals for the who, what, where, and how of your blog. The Blog Shop is full of several great resources for planning your blog. These tools will help you establish a path to follow along your blogging journey. Useful Categories: Brand + Blog Audit and Blogging Tips
2 | Blog Content Foundation
Once you’ve established your overall blog goals and point of focus, it is time to flesh out those ideas even further. Good blogging is rooted in purpose. It is easy to grow your audience if you establish a mission statement, niche, and tribe. You might be skeptical about committing yourself to these things (I was at first). However, it comes down to this very basic premise: instead of letting other’s define you, define yourself.
Visuals play a significant role in your blog. It is important that you have a good idea of your photography and brand style. Tools like Blog Post templates help you establish a consistent visual presence. Useful Category: Branding Resources
3 | Setting Up Your Blog
The actual setup of your blog might be the easiest thing you do. You can get your WordPress website setup in 3 easy steps! Once it is setup, you want to find the perfect theme for your content. When you’ve worked through steps 1 and 2, finding a theme is actually quite easy. Useful Category: WordPress Tutorials + Blog Design Tips
4 | Crafting Meaningful Content
What are the goals of your about, services, and other support pages? With any website, these pages should be carefully crafted to serve an intended purpose and add value to your brand. If you are small business owner not seeing your service page convert to inquiries, you might not be presenting your content in the best possible format for your ideal customer. The posts below are super helpful, but also my Creating Support Pages Checklist can help you create more intentional content. Useful Category: Brand + Blog Audit
5 | Customizing Your Theme
The great thing about WordPress is that it is very easy to customize and change out your content as your brand grows and develops. Certain themes come with specific features, but almost every single theme allows you to change your menu and sidebar. Plus, certain plugins give your website additional functionality. When determining what plugins to use, look for recommendations and read reviews. Often, people add plugins when their theme has that functionality. Useful Category: WordPress Tutorials
6 | Organizing Your Content
We all start out at square 1. Throughout our blogging journey, we gain loyal readers who join at different points in our process. Those past posts that you worked diligently to produce should still be engaging to new readers. In order for you to get the most out of your posts, it is important that you have a clear system of organization for your content. I wrote an extensive series on WordPress Categories – Organizing Your WordPress Categories, Managing the WordPress Categories, Bulk and Quickly Editing Your Categories, and How to Add Categories to Your Menu and Sidebar. Useful Category: WordPress Tutorials
7 | Newsletters
One of the biggest things I regret is not getting my newsletter started earlier. A newsletter is an incredible way to build a loyal audience and promote your content and products. It is one of the most effective ways of marketing. Useful Category: Email Newsletters
8 | SEO
SEO can seem very confusion for most people, and the Internet is overloaded with tips and tricks on how to improve your search engine traffic. These two posts breakdown YOAST SEO (my recommendation for the best SEO Plugin), so that it is easy for you to understand and manage on your own. Make sure to set yourself up on Google Search Console! Useful Category: SEO
9 | Managing Your Blog
Finally, when you have everything setup, it’s time to generate content and monitor your success. Using Google Analytics (Acquisition and Audience tutorials), you can get a great understanding not only of your growth but also of your readers’ behavior. Since I have started using a monthly tracker to analyze my website, financial, and social media growth, I have grown my business by making intentional decisions. Useful Category: Blogging Tips
Want more WordPress tutorials? Check out more posts!
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