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Kristen Hong of Hello Nutritarian has been a long-time client of mine. The first time we work together, it was under my studio White Oak Creative and Kristen’s blog My Momma Told Me. Since then, we have both grown a lot.
In our two previous experiences working together, Kristen opted for the premade approach with customizations. Due to the success of Hello Nutritarian and the Nutritarian Meal Plan Program, she thought that 2018 was the perfect time to invest in a custom design finally.
Building off the color palette and font guide established in her previous rebrand, we revised her logo mark and sub mark slightly and added new custom icons to reflect her recipe pillars. The heavy lifting came with her the custom functionality of her blog design and development. Along with a custom recipe index and affiliate shop, her design included two different page layouts that allowed her to highlight her products while still using DPT to sell them. She can seamlessly add products to her website.