Does Your Content Match The Values You Want Your Brand to Embody?


In the blogosphere, “high-quality content” is a frequently used term to describe adding value to one’s brand or to grow one’s blog. Often most people struggle to identify how they can create their high-quality content that aligns with their content and brand goals.

How to Create High-Quality Content that Grows Your Blog

Why do You need to Create High-Quality Content for Your Brand?

Integrity, trustworthy, innovative, original, meaningful. When customers describe my brand, these words should not be something that is distinctive to my brand but expected. Professionalism throughout all of my content – blog, products, social media, portfolio work, reflects soundly on my values as a business owner and person. I try to capture these values not by what I say about my brand, but about how I execute my projects, downloads, and blog posts!

Are You Working Smarter, Not Harder?

Do you read blogs each and every day? Like most people, you probably not, but you might read them a few times a week. Instead of crafting an under-utilized blog post each day of the week, try maximizing the potential of one or two blog posts each week. This approach allows you to focus on generating meaningful content for your target audience; full of content upgrades, add-ons, and promoted thoroughly on social media.

How to Create High-Quality Content?

Blogger burnout is a reality. Adding more to each blog post might give you a bit anxiety. Remember, it’s quality over quantity! When creating high-quality content for your blog, you want to make sure it meets the following standards:

  • Relevant to the Needs and Topics of Your Audience: Knowing your goals, audience, and purpose for your blog will help you generate innovative and in-depth content that is relevant to your audience.
  • Answer Frequently Asked Questions from Your Target Niche: Your content answers issues that your ideal readers have. Whether these inquiries are from targeted customers, social media, or email, your content should either solve problems, inspire creativity, and be of value to your niche.
  • Includes valuable, original information along with supporting details and knowledge; Have you ever read a blog post and wondered what was the purpose? Was it just a roundup and a few sentences. Posting to post never works. Enhance the community by developing innovative ideas full of details, information, and facts. Your audience will immediately see the value in your content, and you will develop a loyal readership.
  • Takeaways can be applied to individuals in their way: This personally is my favorite approach and why I think blogs are excellent. Not everything has to be prescriptive. Success follows different paths. Your content is a way for people to use your information to their needs. They choose how they use it. You can provide tools and resources, but they are ultimately responsible.

Key Action Steps

  • Before you begin, make sure you have your blogging audience and niche defined. If you don’t, you might not be ready to do the next steps. I would suggest you also check out the Blog Content Planner and Finding Your Focus free worksheet guides.
  • Review your posts for last month, give each post a score from 1-3. Give the post one point for each criterion it meets below:
    • Relevant to your audience’s needs
    • Includes valuable, original information along with supporting details and knowledge
    • Clear call to action includes at the end of each post
  • Average your score from the past month. You want to average a 3. If not, go through your previous posts and update the content to reflect those points. If you have found that you are all over the board with your focus, it will be difficult to edit. Using theBlog Content Planner, plan content relevant to your blogging niche and audience for the next month.
  • Over the course of the next month, execute high-quality content ensuring that it meets all three points. As you evaluate your content, make slight adjustments, but make sure that you are staying faithful to your target audience and niche.
  • At the end of the next month, evaluate the success of your content. Assess each post with the score listed above. Your average should be higher than the previous month. Did you see your website metrics increase?

You might also like #SquadGoals and The Blog Societies Conference.

Want more Blogging tips? Check out these posts! If you have any questions, leave a comment below.

How to Create High-Quality Content that Grows Your Blog