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Last year, I wrote two different tutorials on Google Analytics – audience and acquisition. These tutorials are introductory explanations into understanding the GA Dashboard, but I recognize that some people might not even know what Google Analytics is nor have it installed on their site.
What is Google Analytics?
Google Analytics is a free web analytics service that gives you statistics about your website’s audience, traffic, and demographics. You can understand who your visitors are, what they do when they visit your site, and what referrals sites they used.
Why do you need Google Analytics?
It is free; it is the best, and it is the industry standard. Blogger and WordPress have “analytic” trackers available on their site, but they do not compare to Google Analytics. GA’s sole responsibility is to measure website traffic. If you are a blogger, some brands will ask you for screenshots of your metrics to verify your stats. Therefore, it is important that you have it installed on your site.
How to Install Google Analytics
First, sign-up for an account. I recommend that you sign-up for an account with the same email you use for your blog.
- In your site’s dashboard, go to PLUGINS < ADD NEW. Search for a plugin called GOOGLE ANALYTICS BY YOAST. I prefer this plugin because it syncs with your account quickly.
- Select Install, and activate the plugin.
- Go to ANALYTICS < SETTINGS, select “Authenticate with your Google account”. A code will come up that you need to copy into the new window. Press SAVE.
- Now under “Authenticate with your Google account”, you should see your account tracking code in the dropdown. Select that code and press SAVE CHANGES. You should be all set.
- In your Google Analytics settings, copy your tracking code. It begins with a U.
- Then go to your blogger dashboard. Under SETTINGS < OTHER, you will see an area where you can add your Google Analytics code. Paste in your code and select SAVE. Google Analytics is now installed on your Blogger site!
Once you have Google Analytics setup, it is easy to setup Google Search Console (a powerful tool for your SEO). If you liked this post, you might also find these posts on Google Analytics and SEO helpful!
Want more SEO tips? Check out these posts!