Writing an Amazing About Page for Your Brand

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posted on: January 4, 2017

For some people, About pages can seem overwhelming – what to include and how to make it valuable. The beautiful thing about WordPress websites is that you can easily change and update the page to reflect your content. As I mentioned yesterday, even though you can easily update and change page content, you don’t want to get into a situation where you have to update all the time.

Objective + Tone

What do you want readers to take away from your About page? This differs depending on your business/blog and what you include on your site. For me, the blog and other pages of this site tend to be more professional and about the content; so, my About page is more personal. I’ve even arranged it as a letter to give it that personal feel. If you are a blogger, whose content is naturally more personal, you might consider having your About page be more professional, with information that would be valuable to brands.

Reflection of Who You Are

About is all about you, and sometimes people want to break up pages into more than it needs to be. Often this happens when people want to make a special call out section for “Press”, but a more important about page includes those relevant accolades and achievements. By making the commitment to have a website or blog, you have a rich background and drive. Don’t undervalue it by trying to be too cutesy and playful.

Clear Call to Action

After someone reads your About page, what do you want them to do? Email you? Follow on social media, click relevant posts, etc. The key thing to remember is that you do not want to confuse readers with multiple CTA. Direct them to where you want them to go.

Things to Avoid

Over the course of my time designing websites, I’ve come across these errors on About pages that you want to avoid.

  • Entire Page is an Image: This practice is so dangerous. If any page of your site is just an image, you have absolutely no SEO. If you want to create a grid-like or collage-style to your page, check out the plugin Column Shortcodes.
  • Not Enough Text: When considering what pages to add, always ask – “Is there enough valuable content on this page?”. When users visit a page, you want them to stay on the page for a while, to click around, etc. Also, for SEO purposes, the recommended minimum is 300 words.
  • Images Don’t Align with Overall Branding: This practice happens way too frequently. About page images should align with your overall site branding.

If you are either struggling to write an about page or feel like you need to revise it, identify the one thing you want people to take away from that page. It will help shape your content and create a clear hierarchy of information on the page!

Editor's Note

Some of the links included throughout this website are affiliate links, which means that Lindsay Humes LLC receives a small commission when certain items are purchased. These affiliate links provide a means for the site to earn revenue and generate free content for readers. For more details, read the privacy policy here.

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