You’ve sign-up for a MailChimp account, sent out a few emails, and added a sign-up to your website, but things don’t feel quite right. Maybe your subscription list is not growing at a significant rate? Or the feedback you receive is unsubscription notifications. Here are five ways you can improve your email newsletter.
1 | Brand Your Forms to Align with Your Website
Even though subscribers might be viewing your sign-up form outside of your blog or reading their email in your browser, it is important that the same brand standards you uphold for your website extend to your email templates and sign-up forms. You should consider the design of your templates as well as the language and imagery of the sign-up forms. Useful Post: Designing Your Newsletter: A Seamless Extension of Your Brand
2| Integrate Sign-Up Forms into Your Website
Once you’ve set up your forms and templates, you want to make sure you are offering several different opportunities for people to sign-up for your newsletter. You don’t need to do all of them, but you do need to do the ones that work best with your content and your audience. Sign-up opportunities include the following:
- Sign-up form at the end of each post (you might want to add this to older posts as well) or use Lead Magnets if coding is not your thing
- Incorporating link to your sign-up form with your social media icons
- Add Sign-up opportunity within different posts using links.
- Create a dedicated page just for your newsletter (SEE: Smarter Saturday)
- Play around with using a pop-up
Useful Post: Grow Your Email List Thru Opt-Ins
3 | View Your Newsletter Campaigns as a Series
Think of your newsletter, not as a social media platform, but entirely separate space. Determine your purpose, your audience, and your approach. This component is probably the biggest mistake that people make – a newsletter without purpose. With anything you do, you should ask yourself – “What do you want to get out of it?”. You should determine this before you send our your next newsletter. If you have to take a few weeks off, that’s okay. It is better to be prepared to launch t never start at all! Useful Post: Starting Your Blog Newsletter – The Who, What, When + How
4 | Find Your Best Schedule
When considering your schedule, it should work for both your readers and you. For me, I typically do not like to get duplicate content on the same day; hence, why #SmarterSaturday leads itself so well. Instead of five days of writing, I do six with the newsletter. There are several different resources about when it is the best time to send emails. I prefer to send emails early. Since most of my readers are US based, I send my email out in the early morning (around 2 am). Therefore, if they can’t sleep, they have something to read. When they wake up, they can expect the email in their inbox. I’ve kept it consistent (which is key), then subscribers know what to look for each Saturday morning.
If you don’t have a blog post on a particular day, then consider sending your newsletter. I would typically avoid Fridays. People tend to go through their email list and clean it out before the weekend. Do your research, find what works for you, and then stick to it!
5 | Create A Final Welcome Message
When people sign-up for your email list, you can opt-in to send them a Thank You/Welcome email. But don’t make it generic! This welcome email is a great opportunity for you to add a personal touch to your communication with the subscribers. You can include your freebie (if you are offering it), other resources the customer might be interested and pose questions to your subscribers.
For my welcome message, I include a link to where they can download the WordPress Post Checklist, what they can expect from the newsletter, resources they might find helpful, details about my services and products.
To create your Welcome Message go to LISTS. Select your LIST then select “Final ‘welcome’ Email”. You will then be able to add those details to the welcome email!
By completing those five components, you will have created the secure foundation necessary to build your email list!
Want more email marketing tips? Check out these posts! If you have any questions, leave a comment below.
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