Why We’re Not as Self-Aware as We Think


I’ve been on the hunt for a good non-fiction read that would help me become a better freelancer, business owner. It didn’t necessarily have to deal with running a business, design, or freelancing, but I longed for something that would add something new to my thought process.

Enter: Tasha Eurich’s Insight

I stumbled upon this book through Blogging for Books. It wasn’t something that I would inherently pick out from Amazon or the bookstore. Within the first chapter, I became hooked.

In Insight, Eurich explores external and internal self-awareness. We can have deficiencies one or the other, or sometimes both. With social media, our self-confidence has increased, but our self-awareness has decreased. The results can be destructive to our personal and professionals relationships. To take it a step further, as bloggers, a lack of self-awareness can impede our growth if we are not connecting with our audience in a healthy manner.

With Instagram and other social media platforms, self-absorption is more the norm. As a result, people tend to get caught up in how they present themselves over connections with others.

What I Didn’t Like

While Insight reads similar to psychology non-fiction, Eurich occasionally makes a few references or phrases that seem a little too cute or unprofessional. They don’t occur frequently, but when they do, I found myself remarking, “Hmm…she didn’t need to include that.”

Who Do I Recommend This Book For

Insight is the perfect read for bloggers and creative business owners. Whether you are a solopreneur or running a team, this book can help you analyze your impact on different relationships – with your team, colleagues, and audience.

You might also like Reading Where You Travel and Better Than Before.

Want more book recommendations? Check out these posts!

Editor’s Note: I received this book for free from Blogging for Books. All thoughts and opinions are my own. Sponsored posts like this allow for the development of dynamic, unsponsored content. Thank you for supporting my partners!

Insight: Why We're Not as Self-Aware as We Think