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Julie Blanner is a content creator who showcases exquisite, simplified home decor, entertaining tips, and recipes on her self-titled blog. Despite recently rebranding her website, she felt as if her previous designer did not go far enough in creating a consistent brand presence while providing her with enough opportunities to curate content through her website.
Focusing on first establishing a consistent brand guide with a cohesive color palette and font guide, this project included creating various sub marks, media kit, blog post templates, and email templates. Once those items were established, the website design aimed to highlight her photography while simultaneously allowing Julie different opportunities to showcase her seasonally relevant content.