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Just One Cookbook is a Japanese food blog based in the Bay Area. Founded by Namiko Chen, she shares a plethora of easy and complex Japanese recipes and food videos. As her team has expanded, the blog’s content expanded to integrate more travel, culture, and community articles.
The project started with updating and refining the Just One Cookbook logo and brand guidelines to give the team a strong foundation to build out print and digital collateral. I integrated custom, minimalistic iconography and patterns throughout the design assets. From there, I redesigned their website based off of data we collected from reader feedback and heat maps. As a result, readers have an easy-to-use website experience allowing them to find their next recipe or travel guide!