Your brand identity is your personal signature. It represents who you are and the purpose behind what you do through well-crafted visuals and imagery. The quality of your brand design speaks to the quality of your work as a content creator and influencer.

I partner with professional bloggers and lifestyle publishers to craft brand identities that are as beautiful as they are strategic. But to create a stunning, recognizable brand, we have to stretch beyond a logo. I take a more holistic approach to brand development within my Brand Identity package. From a custom-designed media kit to gorgeous blog post templates, I will intentionally create every design element you need to grow and expand your professional blog.

Cohesive, Custom Brand Identity

Investment: $3500
10-Week Engagement

Strategy + Assessment

  • Comprehensive brand audit, focusing on brand needs, improvements, and goals
  • Virtual meeting to review goals and audit
  • Weekly check-ins

Logo Identity

  • Custom logo design, includes three initial concepts with five various logo marks
  • Two corresponding patterns/textures
  • Brand guideline brief detailing fonts, colors, patterns, and assets
  • Final art and project files (JPG, PNG, and PDF)

Brand Assets

  • Custom media kit (recommend InDesign, but Apple Pages optional)
  • Custom stationery (two-sided business card and notecard)
  • Sticker design
  • Four custom blog post and social media graphics (Photoshop files)
  • Social media graphics including a profile image and backgrounds for Facebook, Twitter, and Youtube
  • Four launch graphics to be used on social media, email, and your blog
  • Printer suggestions for all print materials

The project fee is split into two equal payments – 50% at the start of the project and 50% before the release of final assets.

What to Expect

Project Process + Timeline


If you connect with my portfolio and aesthetic, send me a quick email about your project. We will jump on a 15-minute phone call to ensure we are a natural fit. It is also a chance for me to learn more about you, your brand, and your goals.


After our phone call, I will lock your project into my queue with a contract and invoice. You will receive a homework guide and project timeline of what to expect for the duration of our project while I dig into the brand research and audit phase.

Logo Design

The logo sets the foundation for your project. In the logo design phase, I will interpret your brand’s purpose and mission into logo concepts and logo marks that speak to who you are. We will then finalize your brand identity and select brand fonts, colors, and patterns.


Once your logo is finalized, we will put it into action as we bring your brand identity to life. This last stage is when I design all of your digital and print brand assets (stationery, media kit, and post templates). You will walk away feeling confident and excited about your perfect-fit designs.

Interested? Let’s chat about your project!
Contact me with your project details, timeline, and budget!