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As I mentioned yesterday, my newsletter growth grew 325% last month from just using a pop-up. (Granted I started with 12 subscribers, and ended up with 52 at the end of the month). In the past, I was adamantly against pop-ups. I typically find them annoying and hinder re-occurring visitors, but then I found WisePops, which times the pop up to only appear every so often depending on the visitor.
Since I’ve started collecting emails, I’m seeing emails that are entirely unfamiliar to me. These visitors might be potential customers in the future, and I continue to work on developing the email marketing portion of my business. The Smarter Saturday newsletter is phase one.
Let’s say you want to start getting familiar with Mailchimp, but you can’t commit to a newsletter yet! An RSS-Campaign through Mailchimp is perfect to get you started! Some people prefer to read blog posts in their email inbox. Offering an option for people to subscribe to your blog in this manner meets the needs of those readers.
STEP 1 – SETUP YOUR SUBSCRIBER LIST
- Login to your MailChimp dashboard. Go to LISTS at the top menu bar.
- Select CREATE A LIST button on the right side.
- Fill out the form with the list details. I call this list “RSS Subscribers.”
- If you are not currently using anything for your RSS Feed, then you are done. However, if people are subscribing to your blog through WordPress or something else, you want to export that list (typically a .csv or .txt file).
STEP 2 – DESIGN YOUR SIGN-UP FORMS
Today, I’m just going to show you how to set up a general sign-up form, but if you have specific questions about how to integrate sign-up forms other places, please let me know in the comments.
- Go to SIGN UP FORMS and select GENERAL FORM.
- The GENERAL FORM should look as much as your site as possible. You will want to include your blog header, same colors, similar fonts, and a little introduction message description. I don’t collect first and last names, so I delete those from the form. You can customize the form however you like! Once you have all the content on the form that you want, design it.
- By styling just the form template, you will see it applies to the other templates that potential users will engage in. You can also customize these templates to add different information or opt-ins.
STEP 3 – CREATE A CAMPAIGN
- Now go to CAMPAIGNS at the top menu bar.
- Select CREATE A CAMPAIGN.
- A new screen will pop up titled, “Choose Type of Campaign to Send”. Select RSS-DRIVEN CAMPAIGN.
- One of the most common issues that people face in setting up their email newsletter is that the images don’t resize in the email. To fix this issue, we are going to useChimpFeedr.
- Open a new tab, and go to http://www.chimpfeedr.com/
- Enter your feed. If you have a WordPress blog (and you don’t have any funky code going on), then likely, your feed is .
- Select “Resize Images”. Then Press “Chomp Chomp.”
- A Toggle will pop up asking for your mix name. I would put a few words, i.e. white oak. Then select “START MIXING”.
- A new window will pop up with a link to your mix. Select that link. And copy it.
- Now go back to the Mailchimp Tab and enter the new feed URL
- You want to select your daily schedule and time. Make sure that the email is going out after your posts are published. If your posts always go live at 5 AM, then have the email go live at 6 or 7 AM. You can customize how frequently the emails go out. It is all based on your personal preference. If you don’t post one week, no emails will go out.
- Select a List – i.e. RSS Subscribers.
- A new window will pop up with specific information about your campaign.
- C0mplete. You want to make sure that you are connecting these to your social media accounts, and you also want your campaign authenticated.
- Now we get into the fun stuff! Setting up your campaign. After you’ve filled out your form, you need to select a template. Since this is an RSS-Campaign, you want to either choose the Basic RSS or the Right Sidebar RSS.
- Next, you need to design your template for this campaign and set up what content it will pull. During this process, you can preview your work to see how it will look and fine tune it to get it right. Typically, I make these edits to the template
- Add My Blog Header
- Delete the RSS Feed Title + Link (it is kind of repetitive)
- Add social follow to the end of each post
- Because the whole design process is drag and drop as well as just selecting areas, play around with it. Once you’ve got it to how you want it, select “NEXT”. You will see what things you’ve missed, and it will direct you back on how to fix them.
- That’s It!
As a result, your blog posts are now setup to go to subscribers inboxes! You can relax!