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Out of all of my social media profiles, Pinterest drives the most traffic to my site, despite not having a lot of Pinterest followers. Pinterest drives traffic to my most recent post but also older posts. I’ve noticed this increase in traffic since I’ve setup Rich Pins.
Rich Pins include extra information on the pin itself. You might have seen images of food with the full-recipe. There are six different types of rich pins – app, movie, recipe, article, product, and place. I find that recipe rich pins are ideal for food blogs, and article pins are perfect for lifestyle and style blogs.
How to Setup Rich Pins
- Make sure your website is verified on Pinterest and WordPress SEO by Yoast installed.
- Decide what type of rich pin you want to apply for.
- Apply for Rich Pins with one URL (could be to your home page or an individual post) using the Rich Pin Validator.
- Pinterest sends you a confirmation email. When I did this back in February, it took six weeks to hear back. When I had another client do it recently, she heard back in a week.
- It could take up for a week to make sure your pins show up as set. If you pin your images from Etsy or Bloglovin, they will show up with the favicon from those sites.
With Rich Pins, your favicon will show up on your individual pins. It’s a great way to extend your branding to your individual pins. Sometimes, your favicon won’t show up, and it is often with how your theme is set up. Here’s a troubleshooting checklist:
- Make sure your favicon file is a .ico. You can convert favicon images (png, jpg, gif) using this website (plenty of others available).
- Name your favicon file. Labe your favicon “favicon.ico.”
- Update your favicon in your cPanel. Depending on your site and theme, your favicon might be the default bluish boxes for WordPress. If this is the case, you need to replace it with your new favicon. You can login to your cPanel. Upload the image to your “web root” for your website. If this is your primary domain, the directory is “/public_html/”. If it is a subdomain or addon domain, refer to your cPanel → Domains → Subdomains or cPanel → Domain Manager section to see what directory the domain is assigned to. This should take a few hours to update.
The biggest thing I’ve noticed is that Rich Pins don’t show up right away, so be patient. If you run into issues, please feel free to leave a comment below or reach out to me on Twitter.