When it comes time to make investments for your brand, it can be difficult to determine what’s more important. For lifestyle bloggers, I recommend purchasing a camera (and lens) first before they purchase Photoshop. With a great camera, you can do very minimal editing to your photographs.
Even if you don’t have a camera and is just using your iPhone, you still need to edit, save your photographs before you upload them to your site. For this, I recommend Photo/iPhoto for Mac Users (and Picasa for non-Macs).
Saving down your photos is a must. There are no if’s, and’s, or but’s about it. Websites and blogs need to load quickly, especially on mobile. With large images, you are taking away from your user/reader’s experience.
How to Save Blog Photos in Photo
- Once you’ve edited your photos in iPhoto, you select the photos want to use by highlighting them/clicking them.
- Go to FILE < EXPORT
- Set KIND to JPG.
- Change size to CUSTOM.
- Adjust the MAX WIDTH of the double width of your main content. If your blog content width is 700 pixels, your max width should be 1400 pixels!
- Change FILE NAME to Sequential
- The Prefix for sequential should be something that is SEO optimized, so enter something like: “Nordstrom-midi-skirt”.
- Select export. You will select where you want to export the files.
- You can upload them to your blog.
By using iPhoto, you are also keeping two different backups of your photos. iPhoto stores your photos, and then you have a separate file of exported files organized by blog post (or just a mess on your desktop).
Want more Blog Design tutorials? Check out these posts!
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