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A few months ago, I organized all of my fonts in FontBook. I disabled system fonts that I didn’t use, removed free, out-dated-fonts, and filed everything into a respective folder. Upon completing this massive reorganization, I realized that I have very few serif fonts. Most of my designs tend to include some handwritten or cursive typography, so if I use a serif font, it comes in the body text. With paragraph copy, I have a few tried and true fonts that I love.
What Are Serif Fonts?
Serif typefaces have a small decorative line added as an embellishment to the primary form of a character. In this blog post, the blog post title and paragraph text are two different serif typefaces, while the subheading is a sans-serif typeface (without). Serif fonts fall into four distinct groups: old style, transitional, Didone, and slab serif.
- Old Style fonts are low-line contrast (not much difference between thick and thin lines); an example is Garamond.
- Transitional fonts are a little more pronounced difference between thick and thin lines compared to the old style; an example is Baskerville.
- Didone fonts (blogger favorites) have an extreme contrast between the thick and thin lines; an example is Didot.
- Slab serif fonts are very thick, initially designed for posters. They can be described as sans-serif fonts with added serifs because they have a more modern vibe. Examples include Clarendon and Courier.
Unlike cursive typefaces, serif typefaces are very flexible. You can manipulate the lettering, play with kerning and tracking, and use different weights and styles. Serif fonts invoke brand keywords such as professional, classic, timeless, academic, instructional, superiority while still staying feminine.
Display & Paragraph
When selecting serif typefaces for your blog design, select serif fonts optimal for headlines to use in your blog post template graphics, titles, and logos. These fonts work well when large and on display; they do not work for paragraph copy. For paragraph copy, fonts should be easily readable. They need to have less variation, i.e., transitional fonts. For example, Playfair Display is a great headline font, while Lora works well as paragraph text. If you switch them in your design, your headlines will look dull, and your paragraphs will be difficult to read.
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