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Steph Gaudreau is a cookbook author, podcaster, content creator, and wellness expert based in San Diego, California. We worked together to translate her previous brand, stupideasypaleo.com, into a more inclusive experience that featured her wellness and clean living content.
Steph needed her website to function as a digital home for all of her content – podcasts, blog posts, courses, and shop. First, we focused on establishing brand standards for her new website name, including logo, sub marks, colors, fonts, and corresponding patterns. Once we created the framework, the brand collateral and website design easily came together to highlight her message and unique point of view.