SEO is a type of marketing focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
A free 5-lesson email course to help you improve your blog and grow your audience through actionable exercises, including auditing your brand, writing blog posts that convert, and following SEO best practices.