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The Cookie Rookie shares delicious recipes, ideal for beginning cooks. Started as a way to document her learning experiences in the kitchen, The Cookie Rookie evolved into a top destination for delicious, family-friendly meals highlighted through beautiful photography. The project goals included crafting a brand presence that inspired appetites and learning. The logo conveys a personal, intimate experience while confirming her role as an expert. A carefully selected color palette complements her photographs while attracting male and female audiences. Various custom templates, specific to her blog design, are optimized for user experience and search traffic.