The Cookie Rookie


The Cookie Rookie is a food blog focused on crafting delicious recipes for the beginning cooks. Initially started as documenting her learning experiences in the kitchen, The Cookie Rookie has evolved into a go-to resource for beautiful food photography and delicious, family-friendly recipes.

Project Goals

“You can tell she loves food,” remarked my sister. I had just completed Becky’s installation of The Cookie Rookie, and my sister called. She asked what I was doing, and I referred her to Becky’s site. She instantly remarked with that observation. The overall goal was to craft a brand presence that inspired appetites and learning. For Becky’s website, the project aimed to accomplish the following:

  • Showcase the plethora of her content in an easy to navigation layout;
  • Highlight her beautiful food photography (because we eat with our eyes first);
  • Create a brand presence that aligns with her photography recipes.

Logo Development & Branding

While Becky is no longer a rookie, but her recipes are for beginners. Her logo identity needed to convey a personal, intimate nature while confirming her role as an expert. Fonts are modern and minimal, with a cursive to add a touch of personality. The color palette was selected to pair well with her photographs and reach both a male and female audience. Her branding also included the design of a brand stat sheet and rate sheet.

Blog Design & Development

Becky’s audit focused mainly on cleaning up her taxonomy terms to showcase her content better. The development of her site is where things get exciting. Her theme includes three custom page templates (default, shop, and recipe index) as well as a video layout populated by her tags and portfolio. This fully custom blog design features several different areas where Becky can add editorial elements to her homepage.

The Cookie Rookie Blog Design by Lindsay Humes The Cookie Rookie Blog Design by Lindsay Humes The Cookie Rookie Blog Design by Lindsay Humes
The Cookie Rookie Blog Design by Lindsay Humes