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The Recipe Critic is a top food blog featuring wholesome, family-friendly recipes and recipe videos. Founded by Alyssa Rivers, the blog generates beautiful, tried-and-true recipes that will have you coming back for more! The project needed to maintain certain elements of Alyssa’s brand such as her signature pink (slightly updated) and the fork-spoon icon (also updated). Neutral colors and clean fonts highlight her beautiful photography, the main reason why she attracts so many readers.
With the custom theme development, the project goals focused on providing curated sections to make it easy for readers to find recipes. Alyssa can customize headlines and post sections with ease while still maintaining the recent post, blog nature of her site. The result is a photo-centric user experience ideal for readers to find their next recipe.