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Most people know that Google Analytics tells you information about your site audience and website acquisition from an overall perspective over select time frames. But, Google Analytics can provide you information about your individual blog posts, pages, product listings, portfolio entries, and more!
For example, let’s say you do a sponsored post, and the brand wants to know your metrics for that particular post during the past 24 hours, week, or month. Here’s how you can do it!
Make sure you have Google Analytics installed. I’m still surprised how many bloggers do not have Google Analytics set-up. Regardless of what platform you are on, you should have it installed. If you ever transfer platforms, you will lose those metrics if you don’t have Google Analytics setup!
Instructions: Track Blog Posts With Google Analytics
- Login to your Google Analytics dashboard.
- Go to BEHAVIOR < BEHAVIOR FLOW < SITE CONTENT < ALL PAGES. You will see a list of your most popular pages during that select time view. These listings are titled according to the permalink.
- You can click on the individual page to see the metrics for that post. These parameters included page views, unique page views, average time on the page, and bounce rate. When working with a brand on a sponsored post, if they do not set the timeframe, you can provide them with total metrics since the post was published or provide them with metrics for the day it was published by adjusting the timeline at the top right.
- You can also use this data to compare what are you more popular pages, posts, and content during a select timeframe.
Why is This Helpful?
Let’s say your daily page views might not be that great, but you get above average engagement on sponsored posts. You can include that metric in your media kit, i.e. a single sponsored posts averages over 2000 page views over a week period.
As a business owner, I use these metrics to analyze what products in my blog shop are more popular than others. I can also see how much time a person spends on a product page, which gives me some insight into the quality of the listing and content.
Additionally, you can use this information to understand what blog posts, portfolio entries, and pages are more popular with your readership than others. These metrics can help you plan more content that is relevant and popular with your audience!
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