As most of you know, I have strong feelings about lifestyle blogging. Google would also echo those sentiments, too! As blogs are moving more away from personal narratives and more towards editorial articles (Instagram is the place to get real).
What is Value-Added Content?
Your bread-and-butter posts might be recipes, outfits, or beauty product reviews. Your audience reads your blog for these posts. They define your niche. About 75-100% of your content falls into these types of posts. *I say 75% because you might not be loyal to this topic and have wondered in the past. Alyssa from The Recipe Critic and Kate from For The Love of Fancy are two good examples of blogs that stick to their tried and true niches, recipes (food) and outfits (fashion) respectively.
Value-Added content enhances an individual post, making it more attractive to the reader. It’s something that not your standard recipe or outfit post adds. It could be additional presentation like a video, or it could be interdisciplinary like a travel guide along with outfits.
Why Include Value-Added Content?
If you blog every day, there’s no way you can create value-added content to each post. Hence, why blogging less but smarter makes sense. Value-added content encourages readers to explore the post because it is something more than expected. You are incentivizing them to read something because it’s not the same-old images and text, but new information and presentation.
Examples of Value Added Content
When you think about value-added content, it’s quite simple. How you implement it needs to work for your brand (don’t do videos if you are not a video person), etc. You want to strategize your approach so that you can consistently add it from post to post.
You have your bread-and-butter content want to expand. Stay true to that content, but integrate more the secondary content into it.
- A food blogger wants to integrate more decor-based content in hopes to increase her monetization and sponsorship. Her readers come to her site for food. When she presents her recipes, she’s included a few more situational photographs that highlight the entertaining and decor elements. She adds a paragraph to her normal recipe post explaining the other components seamlessly.
- A fashion blogger is getting approached for more travel sponsored posts. Her readers want to see outfits. Her outfit content includes location specific details as secondary information. She is not writing travel guides. Instead, she’s talking about the destination in the perspective of why she wore that outfit/trend.
The way we consume content is much different due to the success of social media. YouTube, Facebook Live, podcasts, and Instagram play a significant role in how audiences consume digital content. Remaining honest to the blog format has some SEO advantages, but integrating videos, podcasts, and other interactive forms of engagement into your blog post can make it more engaging for the reader.
Note, I’m not saying add the following “Here’s a new podcast.” If your podcast is about “mindset shifts,” your blog post should be related to that topic but take it in a direction different than that discussed on the podcast. The information should not be a duplicate. By posting it on your blog, as well as other social media channels, you are increasing your opportunities for engagement.
Unsure of how you can include value-added content to your blog, post your ideas below for feedback!
Interested in working together?
I’d love to hear about your project!