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Over 27% of all active websites on the Internet use WordPress (source). You might be familiar with the term WordPress, but you are not sure if it is right for you and your website needs. Digital presence allows you to surpass the physical restrictions of geography. Potential readers could quite potentially be anyone. With this accessibility, it is important that you select a platform that best suits your needs at the best cost. There are several different platforms – WordPress, Blogger, Shopify, Squarespace, and Wix – you can choose from. In my professional opinion, other than Shopify for e-commerce sites, none of the other platforms compare to using WordPress for your self-hosting needs. This post reviews why WordPress is the best platform for lifestyle blogging (beauty, food, style, travel, and wellness blogs).
Control Over Your Site
With WordPress, your options are limitless. Select your own hosting provider and domain registrar. Your site design is only limited to what you can afford. You can easily add functionality to your site through custom code or plugins. As your business evolves, your site can evolve.
For my clients, it is essential that their site is not limited. They are able to add whatever free and premium plugins they need, easily integrate ad codes, and select whatever host is best for their needs. My clients are not dependent on any other party for their website.
Easy Set Up, Manage, and Update
WordPress is very easy to install, and most hosting companies offer one-click installs. You don’t need to download anything. Once your site is installed, you can manage the content all from the dashboard, and update your site as necessary. The dashboard also allows you to add custom code to header and footer (as needed), install plugins, update page content, and even change out the whole look of the site.
Use For Blog and/or Website
WordPress original started as a blogging platform, but it quickly evolved. You can set up a Portfolio or E-Commerce site quite easily on WordPress. Above all things, WordPress is an optimal blogging platform, especially compared to Blogger and Squarespace. WordPress provides unlimited options for bloggers to curate their content and transform their site.
With WordPress, bloggers and creative entrepreneurs have unlimited options for their website design and functionality. You can have everything from a blog to a membership site using WordPress. The options are dependent upon the theme, not on your host. If you want a membership site, you could likely find a premade theme for that functionality.
Search Engine Friendly
Compared to Squarespace, WordPress is great for SEO, especially due to the third-party plugins bloggers can use. With Yoast and WP Recipe Maker, WordPress bloggers have a significant advantage over their post content compared to sites on other platforms. With the Yoast plugin, you not only are able to specify SEO for each post, but you get actual, tangible feedback so that you can improve.
WordPress is an open-source platform based on people contributing to the development and growth of the Content Management Software (CMS). WordPress.com is a non-profit, but self-hosted WordPress is completely based on the contributions of the community. The community is full of passionate developers who want to make the platform better, not a company trying to monetize a platform.
You can set up a blog with less than $100. I recommend purchasing your domain through Namecheap (around $8-$11 depending on the domain name, the first year comes with free privacy protection), hosting through SiteGround (around $3.99 a month for shared WordPress hosting), and blog theme ($50-$75 from the Blog Shop). With less than $100, you have a beautiful, responsive website for your blog or business. Each year, you will have to renew your domain and hosting – $50-60, but your blog theme is a one-time purchase (and there are also free options).
Do you have any questions about WordPress? I’d love to hear your feedback! If you are interested in learning more about WordPress, make sure to subscribe to my WordPress newsletter here!